Measuring the effectiveness of campaign for a new product launch

Problem Statement


Client was launching a new product for smartphone insurance. A campaign was run across various channels (Fb/Google/LinkedIn/Agents/Ecommerce). The task was to measure the effectiveness of the campaign in order to understand the interest towards such a product.




Client conducted a survey based campaign which asked the users to fill few information along with their views towards the new product.


The responses were analyzed and customer segmentation models were built to understand the general profile of interested customers


Based on the responses most effective channel to reach different target clusters was identified.




It was identified that millennial men living in Jakarta were the most likely target population.


Facebook was identified as the most effective medium which generated maximum click-through-rates.